Set up a performance-based UGC campaign in minutes.
Stop paying for UGC that nobody watches. Set a Minimum Qualifying Views (MQV) threshold, and creators are paid when their content reaches it. Your campaign is structured around a guaranteed minimum performance outcome — not a fixed number of videos.
- 01
Set the threshold and payout. Choose the Minimum Qualifying Views (MQV) a creator post must reach and the payout they receive when it reaches the threshold.
- 02
Create the volume. We match your campaign with creators and increase creator output as needed to fulfill the guaranteed minimum.
- 03
Pay only for performance. Creators receive their payout when their content reaches the agreed MQV.
More creative volume. Less wasted UGC spend.
Total campaign budget (incl. 20% service fee)
$20,000
Guaranteed minimum
1,066,667 views533 creator posts
Worst case: every post lands exactly at the 2,000-view MQV threshold, paid at $30/post. We keep producing until your full budget is spent — so this floor is guaranteed, not estimated.
Typical outcome
3.9M–5.7M views298–430 creator posts
Based on typical creator performance — most posts exceed the minimum.
How it works
From budget to campaign in five steps.
- 01
Tell us what you need
Complete your campaign setup in under 5 minutes.
- 02
See your estimate
See how your budget could translate into creator posts, performance payouts and potential views.
- 03
Get matched with creators
We match your campaign requirements with creators who fit what you're looking for.
- 04
Approve your candidates
Review creator candidates before anything goes live.
- 05
Launch
Your campaign can start within 7 days, assuming timely approval and creator availability.
Performance-based UGC
Don't pay for content. Pay for performance.
Pay for a video and hope it performs.
Creators earn when their content performs.
Recommended payouts
You choose the minimum qualifying views and performance milestones. Creators earn based on the performance their content achieves.
Just a clearer incentive to create content people actually want to watch.
| Milestone | Creator earns | Effective CPM |
|---|---|---|
| 2K views | $30 | $18.75 |
| 10K views | $75 | $9.38 |
| 100K views | $550 | $6.88 |
| 1M views | $3,500 | $4.38 |
CPM includes the 20% service fee. Paid social CPM typically runs $5–15 — every tier here stays below that, and cost per view drops as performance scales.
You Get Control
Your budget. Your rules.
You decide how the campaign works. We handle the creator matching.
You set the parameters. We send you candidates to approve.
- Budget
- Performance milestones
- Minimum qualifying views
- Creative direction
- Platforms
- Creator locations
- Languages
- Demographics
- Brand references
- Content approval
What we do
UGC built for performance.
Performance-Based UGC
Our core offering. Creator campaigns structured around defined budgets, minimum view guarantees, milestones, and performance targets.
Fixed-Rate UGC
High-quality UGC produced for a fixed price per video when you need predictable production costs and a specific volume of creative.
AI-Enhanced UGC
Extend winning creator content into new variations using AI, reducing creative fatigue without duplicating content.
Fully AI-Generated Creative
Test new concepts, hooks, and messaging with fully AI-generated content before committing to larger production campaigns.
You set the budget. You set the milestones. We send you the candidates.
Ready to launch your campaign?
Set up your campaign in under 5 minutes. We'll match you with creators and send you candidates to approve.
Set Up Your CampaignCampaigns can start within 7 days, subject to creator availability and timely approval.