About
You Get Control UGC is a performance-based UGC agency built for brands that want to make sure they only pay for performing content.
Traditional UGC asks brands to pay for videos upfront and hope they perform.
We built a different model.
Our campaigns are structured around performance thresholds, so creators are only rewarded when their content reaches the agreed Minimum Qualifying Views (MQV) — giving brands more control over where their UGC budget goes.
UGC built around what happens after you publish.
The idea is simple.
Create more. Test more. Pay only for what works.
We combine creator-made content with performance-based campaigns to give brands the creative volume they need to find winning content without treating every video as an equal investment.
When something works, we can build on it — with more creators, new variations, AI-enhanced versions, or entirely new creative concepts.
Built by an operator
Khaya Schmid
Founder
You Get Control UGC was founded by Khaya Schmid, an entrepreneur who has built and operated multiple agencies and businesses across marketing, sales, real estate, and digital content.
His experience working directly with businesses and creating content at scale led to a simple observation:
Most companies don't need more content. They need content that actually performs.
You Get Control was built around that idea.
Small by design.
We're intentionally founder-led and lean.
That means fewer layers between the client, the creators, and the people actually running the campaign.
The goal isn't to become another mega agency.
It's to build a better way for brands to create, test, and scale UGC — without spending hundreds of dollars on every video when many of those videos may never perform.